
Let me illustrate this with the transcript of a telephone call I had in London whilst trying to arrange the servicing of my car.
Garage: Yes, Mr Rae, we can certainly do all that. If you drop the car off we’ll be happy to get started.
Me: Splendid. When would you like me to drop the car off?
Garage: Any time between nine and five.
Me: Okay – I’ll bring it in on Saturday.
Garage: Oh no [laughs], we’re not open on Saturdays. Goodness me.
Me: I imagine Sunday is out.
Garage: [hearty laugh] My wife’d kill me. Sunday, haha.
Me: The thing is that, well, those times are pretty similar to the times when I am required to be at work.
Garage: At work?
Me: Yes.
Garage: Every day?
Me: Every day except Saturday and Sunday. I get those off.
Garage: Oh! Well, maybe your wife –
Me: My wife also works.
Garage: Every day?
Me: Yes. Perhaps I could leave it outside and put the keys in your letter box or something?
Garage: One second.
Garage: [muffled] Bob, this guy can’t bring his car in.
[inaudible response]
Garage: [muffled] He’s working all that time.
[inaudible response]
Garage: [muffled] Yeah, every day. Well, except, apparently he gets Saturday and Sunday off.
[inaudible response]
Garage: [muffled] Well, get this… apparently she also works.
[inaudible response]
Garage: [muffled] Yeah, every day. He’s wondering if he can leave it outside.
[inaudible response]
Garage: Alright, look mate. We think you can probably leave it outside.
Me: Okay, great.
Garage: So just any time, I suppose.
Me: Wonderful. Where shall I put the keys?
Garage: Probably best if you drop them off while we’re open. They’ll get nicked otherwise.
The same conversation is being had daily across the UK, and pretty much across the entire spectrum of service provision. Parcel delivery, fridge repair, license renewal, escort services. Contrast that with the US – I just dropped our car off at the dealer for its service – I could drop it off, they tell me, any time between 6am and 9pm. Seven days a week. It’s true that things are starting to change in the UK – some supermarkets are open late, and more and more busineses are open at the weekend. However, your chances of getting anything done after 5pm on a weekday or at all on a Sunday are somewhat minimal. If you want to make a killing in the UK, I suggest you start a business which is open at times convenient for your customers. Your competitors won’t know what hit ’em.

