Well, I think the simplest answer to your quandary ref. not wishing to utter a line from an advertising slogan is not to use it in the first place, as it's also a bit of a cliche even in its original version.
I am merely a sprightly 60, so clearly not one of your generation, as I had long straggly hair, loon pants, kaftan & a beard when a youth, rather than a greasy quiff, bootlace tie & drainpipe trousers favoured by those 10 years older than myself wnen I was 18 (& that was only the girls, as I remember, but then, my memory's not what it was).
HOWEVER. It is possible to use unconsciously a word or phrase from an advertising slogan which has been adapted & adopted, in every day conversation.
I cite the fact that I sometimes use the word "Simples" instead of 'THERE!' or 'QED', to mean "It's obvious, & my train of thought is thus demonstrated".
This comes from the end word from a series of current (last 4 or 5 years) UK TV adverts for an internet insurance price comparison site featuring meerkats.
Dunno if you get it down under, but hope you don't.
Some genius marketing bod noticed that his client,http://www.comparethemarket.com
could, if spoken by an Australian or New Zealander, sound likehttp://www.comparethemeerkat.com
So a whole raft of adverts were & are run featuring a meerkat with a Russian accent patiently explaining that if you wish to compare meerkats, go to the latter site, but if you want to compare car insurance prices, go to the former.
Why a meerkat should have a Russian accent when speaking English or why one would want to compare meerkats is beyond me, & natch, the insurance website created the comparethemeerkat site after its own, but it's final word, 'Simples' spoken like "SiyImplz
" by the meerkat, has now become market (or meerkat
) leader here.
Pure genius. & the idiom has now been adopted here & everyone understands what you are referring to.
Or even worse:http://www.youtube.com/watch?v=ow9qNEIV2sw
Sadly, these ads are now a cherished UK institution, & even I am constrained to watch them & smile wryly at their sly wit, but their meerkating department continue to develop the meerkat website, but no doubt the less interesting market.com site is also quite good if you're after that sort of thing.
I may be bonkers but at least I'm British.