adj provoking of further consumption. I once wrote that you’d never find this word in a dictionary, but I had to change when someone pointed out to me that it was in the OED. I hate you all. It means something (usually food) which leads you to want more – Jaffa Cakes, Jelly Babies or dry roasted peanuts would be some good personal examples. It’s rather light-hearted; you wouldn’t go around describing heroin as moreish, whether it is or not.